"In the vocabulary of most people, design means veneer. It is interior decorating. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service."
Founder and CEO
IDEAPOINT - THE BLOGIt seems like everybody with an opinion is a blogger these days. Not one to be left behind, Don Woodward created the IDEAPOINT blog a few years ago, just for the fun of it. There he expresses his thoughts about design, film, music, art, sports and politics. Its a place where you can see what shapes his thinking, follow some links to interesting places, and express your own views in return.